Playboy Club London 2011

As someone who is somewhat familiar with the Playboy legacy, I am at a loss to discern what the point of the Playboy line of fragrances is (apart from the obvious 'making money' motive). Primarily I cannot figure the audience. Each of the offerings to date is a generic knockoff of a contemporary fragrance (i.e. Hollywood Playboy = Armani Code) and they are all sweet and cheap, so presumably they are aimed at teenaged boys (or perhaps young twenty-somethings). The puzzle is: does the Playboy marque hold any allure for most Generation Y'ers? Hefner's fingerprints aren't on these cheapies and he must be a parodic figure for those not old enough to remember just how innovative the magazine, and the subsequent TV shows, were.
Furthermore, there seems to be no synch up between the names, which are all international cities, and the fragrances. Apart from the watery aquatic mess that is Malibu, I see little correlation to the subjects. London is among the more egregious examples. In no way does this sweet, cheap powdery genre juice evoke any aspect of London. London Bridge and Big Ben are on the label but not, alas, within the bottle. The logo is a Union Jack overlaid on the signature Playboy Bunny with an electric guitar subbing for the usual bow tie. Is this to evoke England's rock'n'roll heritage? This juice is closer to Air Supply than to Sham 69.
There is nothing to be proud of in this line and they probably should be avoided (I do like Vegas Playboy the best but that's not saying much).

LONDON, ENGLAND - MAY 26: Models pose on stage during a fashion show to mark the launch of the new Playboy Club London on May 26, 2011 in London, England. The show showcased bunny Costumes dating. A minimum of five women were chosen to travel to Macao for a six-month contract as a Playboy Bunny. The Macao Playboy Club opened on November 24, 2010. In October 2010, it was announced that a new Playboy Club in London was to be opened on the site of the old Rendezvous Mayfair Casino 14 Old Park Lane. It was opened on June 4, 2011.

The world famous Playboy Club, which departed London’s Mayfair 30 years ago, is set to return with Iron Chef and Market Kitchen regular Judy Joo appointed as executive head chef.


Playboy club london 2011 movieClub

The entertainment and gaming venue, managed by London Clubs International and Playboy Enterprises, will host a restaurant, cocktail bar, members lounge and private gaming rooms when it opens at its new location on Old Park Lane.

Judy Joo, who worked at Restaurant Gordon Ramsay, The Fat Duck and The French Laundry, will manage the operation of the venue’s restaurant, called The Dining Room.

The restaurant, as well as the club itself, will be run on a members only basis. It will serve Joo’s renowned and highly acclaimed modern Korean cuisine.

Joo comented: “My goal is to create a unique gastronomic experience that complements the club.

Playboy Club Nyc Location

I am very excited to be working with LCI and Playboy on this venture, and am confident that with our combined experience and reputation, we will create the ultimate restaurant destination in the capital.”

Legendary return

The playboy Club first opened in 1966 in Park Lane, with regular guests including Joan Collins, Frank Sinatra, Roger Moore and other big name celebrities.

Club

Playboy founder Hugh Hefner said its return marks a surge in popularity for the brand.

Playboy Club London 2011Playboy club manhattan new york

“With Playboy now more popular than ever, I look forward to our return to London and again sharing the notions that are celebrated in the magazine, the concept of good food and drink, pretty girls, and exciting entertainment,” he said.

Playboy Club London 2011 Pictures

The 17,000sqft venue will be spread over two floors, and is being designed by architects Jestico + Whiles.


Playboy Club London 2011 Video


Comments are closed.